Organizational Mission Statements of the Best and Biggest Companies in Brazil

Authors

  • Leonardo Fabris Lugoboni Fundação Escola de Comércio Álvares penteado - FECAP Instituto de Ensino e Pesquisa -INSPER https://orcid.org/0000-0003-1396-9681
  • Daniel Andere de Mello Faculdade de Economia, Administração e Contabilidade - FEA/USP.
  • Adalberto Americo Fischmann Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo - FEA/USP. https://orcid.org/0000-0003-4344-9919
  • Alessandra Quishida Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo -FEA-USP. https://orcid.org/0000-0003-0435-559X
  • Marcus Vinicius Moreira Zittei Faculdades Metropolitanas Unidas - FMU http://orcid.org/0000-0001-8398-6941

DOI:

https://doi.org/10.24023/FutureJournal/2175-5825/2019.v11i1.281

Keywords:

Organizational mission statement, Structure of the mission, Organizational performance

Abstract

The concern with outcomes and best practices is part of the daily life of managers and companies, including the concern with strategic planning. Within this context, this research aims to answer the following question: What is the organizational structure of the mission statements of the companies classified as "Biggest and Best" in Brazil? For this we analyze the organizational mission of the 500 best companies classified by ranking "Best and Biggest of 2012" by Abril publisher. It was observed that the main aspects are: "Identification of self-concept and core values, philosophy, technology and core competencies and organizational behavior"; "products and services" and "sustainable issues" (social and environmental). "Although it is not possible to say that the presence or absence of the aspects in their missions are responsible for the performance of companies, we can say that these aspects are present in the organizational mission of the 500 Best and Biggest of 2012.

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Author Biographies

Leonardo Fabris Lugoboni, Fundação Escola de Comércio Álvares penteado - FECAP Instituto de Ensino e Pesquisa -INSPER

Doutor em Administração pela Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo, FEA-USP, São Paulo, (Brasil). Professor e orientador da Pós-Graduação da Fundação Escola de Comércio Álvares penteado - FECAP, São Paulo. Editor da Revista Liceu. Professor da Pós-Graduação do Instituto de Ensino e Pesquisa -INSPER, São Paulo.  

Daniel Andere de Mello, Faculdade de Economia, Administração e Contabilidade - FEA/USP.

Mestre em Administração pela Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo - FEA/USP, São Paulo, (Brasil).  

Adalberto Americo Fischmann, Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo - FEA/USP.

Doutor em Administração pela Universidade de São Paulo - USP, São Paulo, (Brasil). Professor Titular da Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo - FEA/USP. 

Alessandra Quishida, Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo -FEA-USP.

Doutora em Administração pela Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo - FEA/USP, São Paulo, (Brasil). 

Marcus Vinicius Moreira Zittei, Faculdades Metropolitanas Unidas - FMU

Doutor em Ciências Contábeis e Administração pela Fundação Universidade Regional de Blumenau - FURB, Santa Catarina, (Brasil). Professor do Mestrado em Governança Corporativa do Centro Universitário Faculdades Metropolitanas Unidas - FMU, São Paulo. Professor da fundação escola de comércio álvares penteado - FECAP, São Paulo. 

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Published

2019-01-06

How to Cite

Lugoboni, L. F., Mello, D. A. de, Fischmann, A. A., Quishida, A., & Zittei, M. V. M. (2019). Organizational Mission Statements of the Best and Biggest Companies in Brazil. Future Studies Research Journal: Trends and Strategies, 11(1), 1–24. https://doi.org/10.24023/FutureJournal/2175-5825/2019.v11i1.281

Issue

Vol. 11 No. 1 (2019): January/April

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Artigos / Articles

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