From Trend to Foresight: A Provocation for Fashion Research
PDF

Keywords

Future studies
Fashion
Foresight
Trends
Prospective

How to Cite

Rech, S. R., & Dal Forno, A. J. (2026). From Trend to Foresight: A Provocation for Fashion Research. Future Studies Research Journal: Trends and Strategies, 18(1), e989. https://doi.org/10.24023/FutureJournal/2175-5825/2026.v18i1.989

Abstract

Objective: This article aims to systematize core concepts of Futures Studies as applied to fashion research, addressing the persistent conflation between trend, forecasting, foresight, and prospective. It advances a clear theoretical position that trend is not a method, proposing a standardized lexicon and an operational framework to support decision-making oriented toward sustainable transitions.

Method: A concept-centric integrative theoretical review was conducted, combining narrative synthesis with comparative analysis. Seminal and contemporary literature in Futures Studies, design futures, and fashion studies was analyzed using iterative searching and citation chaining. Key concepts were extracted, compared, and organized according to focus, time horizon, methods, and practical roles, resulting in a comparative table and an integrative framework.

Results: The study clarifies trend as an analytical category representing observable patterns of change, distinct from methodological families of anticipation. Forecasting is characterized as a short-term, predictive practice supporting tactical decisions, while foresight and prospective are positioned as medium- and long-term processes oriented toward strategic alignment, capability building, and intentional transformation. An operational lexicon and a time-horizon-based framework are proposed to improve conceptual rigor, governance, and learning metrics in fashion-related futures work.

Conclusion: By disentangling terminology and aligning futures methods with appropriate decision horizons, the article contributes a transferable conceptual foundation for fashion research and practice. The proposed lexicon and framework support more responsible, strategic, and sustainable futuring practices and may be applied beyond fashion to other creative and manufacturing sectors.

https://doi.org/10.24023/FutureJournal/2175-5825/2026.v18i1.989
PDF

References

Arquilla, V., & Barbieri, A. (2017). Design as enabler of anticipatory systems: The MakeinProgress case study. Strategic Design Research Journal, 10(1). https://doi.org/10.4013/sdrj.2017.101.01

Berger, G. (2024). The Prospective Anthropology (English Edition) (Philippe Durance, Ed.).

Calof, J. L. (2025). Synergies between competitive intelligence and foresight: Towards a joint research agenda. Futures, 173, 103653. https://doi.org/10.1016/j.futures.2025.103653

Fonseca, L. S., Azevedo Filho, E. T., & de Oliveira, C. M. (2019, November 6). Prospectiva Estratégica de Michel Godet: Um mapeamento sistemático do método dos cenários na base Scopus. XIX spolm - simpósio de pesquisa operacional e logística da marinha,.

Fusco, P. (2025). Future Literacy and Cultural Heritage Education: Integrating Anticipatory Competencies for Adaptive Cultural Sustainability. Encyclopedia, 5(4), 178. https://doi.org/10.3390/encyclopedia5040178

Garcia, C. C. (2023). Fashion futuring: Intertwining speculative design, foresight and material culture towards sustainable futures. Futures, 153, 103242. https://doi.org/10.1016/j.futures.2023.103242

Godet, M. (2010). Future memories. Technological Forecasting and Social Change, 77(9), 1457–1463. https://doi.org/10.1016/j.techfore.2010.06.008

Ioannidou, O., Guilfoyle, L., & Erduran, S. (2025). Fostering student climate agency and future literacy: a case study of scenario-based teaching. Research in Science & Technological Education, 1–20. https://doi.org/10.1080/02635143.2025.2533182

Monseu, N. (2002). Gaston Gerger, lecteur de Husserl. Les Études Philosophiques, n° 62(3), 293–315. https://doi.org/10.3917/leph.023.0293

Morrison, A. (2023). Design Futures Literacies - Vol. 2 Essays and Reflections (1st ed., Vol. 2). FUEL4DESIGN Project / Oslo: Oslo School of Architecture and Design (AHO).

Muiderman, K., Vervoort, J., Gupta, A., Norbert-Munns, R. P., Veeger, M., Muzammil, M., & Driessen, P. (2023). Is anticipatory governance opening up or closing down future possibilities? Findings from diverse contexts in the Global South. Global Environmental Change, 81, 102694. https://doi.org/10.1016/j.gloenvcha.2023.102694

Myers, K., Nally, D., Paulson, J., & Sriprakash, A. (2024). Reparative futures. Futures, 164, 103474. https://doi.org/10.1016/j.futures.2024.103474

Ouf, A. (2024). Urban planning for the futures; urban foresight. Ain Shams Engineering Journal, 15(12), 103070. https://doi.org/10.1016/j.asej.2024.103070

Panizzon, M., & Janissek-Muniz, R. (2025). Theoretical dimensions for integrating research on anticipatory governance, scientific foresight and sustainable S&T public policy design. Technology in Society, 80, 102758. https://doi.org/10.1016/j.techsoc.2024.102758

Polacinski, E. (2011). Prospectiva estratégica de Godet: processo de aplicação para arranjos produtivos locais [Doctoral thesis]. University Federal of Santa Catarina.

Powers, D. (2020). Towards a futurist cultural studies. International Journal of Cultural Studies, 23(4), 451–457. https://doi.org/10.1177/1367877920913569

Powers, D. (2025). What is a trend? Journal of Communication. https://doi.org/10.1093/joc/jqaf029

Press, J., & Celi, M. (2025). Designing Sustainable Futures. Routledge. https://doi.org/10.4324/9781003451693

Raymond, M. (2020). The Trend Forecaster’s Handbook. Lawrence King.

Schenatto, F. J. A. (2012). Estratégia Tecnológica para Arranjos Produtivos Locais: uma Metodologia baseada na elaboração de Estudos Prospectivos [Doctoral thesis]. University Federal of Santa Catarina.

Schenatto, F. J. A., Polacinski, É., Abreu, A. F. de, & Abreu, P. F. de. (2011). Análise crítica dos estudos do futuro: uma abordagem a partir do resgate histórico e conceitual do tema. Gestão & Produção, 18(4), 739–754. https://doi.org/10.1590/S0104-530X2011000400005

Subin, M. (2025). The Executive’s Guide to Budgeting for Foresight. https://ftsg.com/

Swan, K. S., Valentine, L., & Candi, M. (2025). Dream of 2053: Futuring innovative product design. The Design Journal, 28(1), 1–8. https://doi.org/10.1080/14606925.2025.2453331

Umbach, G. (2024). Futures in EU governance: Anticipatory governance, strategic foresight and EU Better Regulation. European Law Journal, 30(3), 409–421. https://doi.org/10.1111/eulj.12519

Wohlin, C., Kalinowski, M., Romero Felizardo, K., & Mendes, E. (2022). Successful combination of database search and snowballing for identification of primary studies in systematic literature studies. Information and Software Technology, 147, 106908. https://doi.org/10.1016/j.infsof.2022.106908

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Copyright (c) 2026 CC Attribution-NonCommercial-NoDerivatives 4.0

Downloads

Download data is not yet available.