Influence of Gender Threats and Overcoming Behavior on the Satisfaction of Women Entrepreneurs

Authors

  • Vânia Maria Jorge Nassif Universidade Nove de Julho - UNINOVE http://orcid.org/0000-0003-3601-2831
  • Marcos Hashimoto University of Indianapolis - USA https://orcid.org/0000-0002-9072-7160
  • Candido Borges Faculdade de Administração, Ciências Contábeis e Ciências Econômicas da Universidade Federal de Goiás - FACE/UFG.
  • Jefferson La Falce Universidade FUMEC
  • Edmilson de Oliveira Lima Universidade Nove de Julho - UNINOVE

DOI:

https://doi.org/10.24023/FutureJournal/2175-5825/2020.v12i3.540

Keywords:

Threats, Overcoming Behavior, Women Entrepreneurs, Gender, Satisfaction in Family and Work.

Abstract

Objective: To make a theoretical reflection on the influences of gender threats and overcoming behaviors on the satisfaction in work and family of women entrepreneurs.

Method: The article is a theoretical essay based on the Brazilian and international literature aiming the development of a model which is useful to elaborate a scale regarding threats to women’s entrepreneurial activities.

Originality / Relevance: The approached constructs come from an empirical research which offered a typology of threats faced by woman entrepreneurs and their overcoming behaviors. The model proposed for the development of a scale regarding threats to women’s entrepreneurial activities is new and responds to important research needs. This characterizes the relevance and originality of the article and its contributions.

Results: The article made possible an innovative and necessary theoretical approach about the interactions among relevant constructs. It was possible to identify that the threats and the overcoming behavior predict the satisfaction level for women entrepreneurs. The results offer a model to compose a research agenda about these subjects which is necessary to understand in detail the women entrepreneurship behavior.

Theoretical / methodological contributions: The article offers new contributions reflecting: i) the economic development generated by women and the discrimination they suffer in the entrepreneurship context; ii) the relevance of their participation in the social scenario and the prejudice they still suffer; iii) the role of women’s businesses and the diverse difficulties they live, also in the familiar context; iv) different perspectives on men and women in entrepreneurship; v) the lack of studies and empirical data about threats suffered by women entrepreneurs considering their (dis)satisfaction in businesses.

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Author Biographies

Vânia Maria Jorge Nassif, Universidade Nove de Julho - UNINOVE

Professora do Programa de Pós Graduação em Administração - PPGA, Mestrado e Doutorado da Universidade Nove de Julho UNINOVE - São Paulo, (Brasil).

Marcos Hashimoto, University of Indianapolis - USA

Associate Professor of Entrepreneurship at University of Indianapolis - USA

Candido Borges, Faculdade de Administração, Ciências Contábeis e Ciências Econômicas da Universidade Federal de Goiás - FACE/UFG.

Professor da Faculdade de Administração, Contábeis e Economia, Universidade Federal de Goiás -FACE/UFG, Goiás,  (Brasil).

Jefferson La Falce, Universidade FUMEC

Professor do Programa de Pós Graduação em Administração – FUMEC, Minas Gerais, (Brasil).

Edmilson de Oliveira Lima, Universidade Nove de Julho - UNINOVE

Professor do Programa de Pós Graduação em Administração - PPGA, Mestrado e Doutorado da Universidade Nove de Julho UNINOVE - São Paulo, (Brasil).

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Published

2020-09-01

How to Cite

Nassif, V. M. J., Hashimoto, M., Borges, C., Falce, J. L., & Lima, E. de O. (2020). Influence of Gender Threats and Overcoming Behavior on the Satisfaction of Women Entrepreneurs. Future Studies Research Journal: Trends and Strategies, 12(3), 416–437. https://doi.org/10.24023/FutureJournal/2175-5825/2020.v12i3.540

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