Palavras-chave
Setor Vitivinícola
Redes de cooperação
Sustentabilidade
Como Citar
Resumo
Objetivo: Mapear o conhecimento acerca da evolução conceitual-teórica do empreendedorismo feminino no setor vitivinícola por meio de uma Revisão Sistemática da Literatura (RSL).
Originalidade/valor: O estudo busca identificar boas práticas que orientem o desenvolvimento de políticas e ações voltadas ao fortalecimento do protagonismo das mulheres no setor vitivinícola, além de destacar agenda e insights para pesquisas futuras.
Métodos: A RSL analisou 25 artigos das bases Scopus e Web of Science, analisando de maneira detalhada sobre o empreendedorismo feminino em categorias temáticas.
Resultados: As principais contribuições apontam que o empreendedorismo feminino na vitivinicultura é sustentado por quatro dimensões: estruturais, socioculturais, organizacionais e individuais. As estratégias envolvem redes de apoio, diversificação produtiva, inovação digital e liderança colaborativa orientada à sustentabilidade. As boas práticas destacam a importância de políticas públicas inclusivas e formação empreendedora.
Conclusões: Apesar dos desafios ligados à desigualdade de gênero, acesso a crédito, sucessão familiar e visibilidade institucional, as empreendedoras do mundo vinho não apenas assumem funções de liderança, mas também atuam como agentes de transformação, fortalecendo o enoturismo e a identidade cultural/territorial.
Referências
Ahmed, J.U., Ahmed, A., Hoque, M.T., Majid, M.A., & Chhikara, R. (2019). Women entrepreneurs fast food business: a case study on challenging social prejudice through entrepreneurship. Small Enterprise Research, 26(3), 307-319. https://doi.org/10.1080/13215906.2019.1671216
Aliyu, R. M., Tunku Ahmad, T. S., & Nordin, N. (2019). The influence of training on business performance of women entrepreneurs: the mediating role of innovation. Sains Humanika, 11(2-2). https://doi.org/10.11113/sh.v11n2-2.1660
Bardin, L. (2011). Análise de conteúdo. São Paulo: Edições 70.
Batool, H. & Ullah, K. (2018). Pakistani women entrepreneurs and ICT intervention. Journal of Entrepreneurship Education, 21(1), 1-15.
Casprini, E., Pucci, T. & Zanni, L. (2023). From growth goals to proactive organizational resilience: first evidence in women-led and non-women-led Italian wineries. Review of Managerial Science, 17, 1017-1036. https://doi.org/10.1007/s11846-022-00557-1
Cesaro, Finotto & Mauracher, 2020, L., Finotto, V., & Mauracher, C. (2020). Female entrepreneurship in the wine industry: characteristics of the entrepreneurial process and the role of social ties. Master’s Degree in Management, International Management. Università Ca’ Foscari, Venezia, Italy.
Chiambaretto, P., Fernandez, A., & Le Roy, F. (2025). Coopetition strategy: big questions and promising answers. Strategic Management Review, 6(1), 17-52. https://doi.org/10.1561/111.00000073
Colapinto, C., Finotto, V., & Mauracher, C. (2021). Female entrepreneurship in the wine sector: the role of identity in small and medium-sized wineries’ formation, growth and response to Covid-19. Working Paper. Department of Management, Università Ca’ Foscari, Venezia, Itália. ISSN 2239-2734.
Dal Vecchio, A., & Arzu, D. (2018). Wine & Women: the glass of success. Master’s Degree (Single Cycle Degree in Global Development & Entrepreneurship). Università Ca’ Foscari, Venice, Italy.
Damoah, O.B.O. (2023). Entrepreneurship and internationalisation: to what extent do the perceptions of male and female entrepreneurs differ on success factors. African Journal of Economic and Management Studies, 14(3), 457-476. https://doi.org/10.1108/AJEMS-09-2022-0355
Dressler, M., & Paunovíc, I. (2021). Business model innovation: strategic expansion of German small and medium wineries into hospitality and tourism. Administrative Sciences, 11(4), 146. https://doi.org/10.3390/admsci11040146
Filimonau, V., Matyakubov, U., Matniyozov, M., Shaken, A., & Mika, M. (2024). Women entrepreneurs in tourism in a time of a life event crisis. Journal of Sustainable Tourism, 32(3), 457-479. https://doi.org/10.1080/09669582.2022.2091142
EUROCHAMBRES (2025). Women Entrepreneurs Survey 2025: Unveiling insights from the women entrepreneurs. Bruxelas: Eurochambres/UN Women.
FAO. Food And Agriculture Organization (2026). International Year of the Woman Farmer 2026: Accelerating action to close gender gaps in agrifood systems. Roma: FAO.
Garg, S. & Agarwal, P. (2017). Problems and prospects of woman entrepreneurship – a review of literature. IOSR Journal of Business and Management (IOSR-JBM), 19(1), 55-60. https://doi.org/10.9790/487X-1901025560.
GEM. Global Entrepreneurship Monitor (2022). Global Report 2021/2022: GEM, 2022. https://www.gemconsortium.org/report. Accessed 11 June 2025.
Goncalves, M., Haidar, N., & Celik, E. (2024). Drivers and motivations of Lebanese women entrepreneurs: insights from the demand-constraint-choice framework. Cogent Business & Management, 11(1), 1-29 https://doi.org/10.1080/23311975.2024.2371068.
Granovetter, M. (1985). Economic action and social structure: the problem of embeddedness. American Journal of Sociology, 91(3), 481-510. https://doi.org/10.1086/228311
Huamán, F., Guede, B., Cancino, C.A., & Cordova, M. (2022). Female entrepreneurship: Evidence-based high-impact perspective from Chile and Peru. Estudios Gerenciales, 38(162), 45-56. https://doi.org/10.18046/j.estger.2022.162.4586
Kitsios, F., Papachristos, N., & Kamariotou, M. (2017). Business models for open data ecosystem: challenges and motivations for entrepreneurship and innovation. In: IEEE 19th Conference on Business Informatics (CBI), Thessaloniki, Greece, 2017, pp. 398-407: https://doi.org/10.1109/CBI.2017.51.
Koul, S., Taylor, I.W., Falebita, O.A., Ono, T., Chen, R., & Vogel, M.T. (2022). Examining the success of women of color-owned small and medium-sized enterprises in the United States: A system dynamics perspective. International Entrepreneurship and Management Journal, 18, 1373-1401. https://doi.org/10.1007/s11365-022-00806-5
Kraus, S., Palmer, C., Kailer, N., Kallinger, F.L., & Spitzer J. (2019). Digital entrepreneurship: A research agenda on new business models for the twenty-first century. International Journal of Entrepreneurial Behavior & Research, 25(2), 353-375. https://doi.org/10.1108/IJEBR-06-2018-0425
Lima, R.M., Corrêa, V.S., Melo, P.L.R., Nassif, V.M.J., Arruda, M.C.S. (2024). Female entrepreneurship in a developing context: Motivations, challenges, and drivers to succeed in Brazil. BAR - Brazilian Administration Review, 21(2), e220157. https://doi.org/10.1590/1807-7692bar2024220157
Loureiro, S.M.C., Romero, J., & Bilro, R.G. (2020). Stakeholder engagement in co-creation processes for innovation: A systematic literature review and case study. Journal of Business Research, 119, 388-409. https://doi.org/10.1016/j.jbusres.2019.09.038
Maior, R.Â.M.S., Oliveira Jr., E.R.; Ribeiro, A.R.B., & Fernandes, L.M.A. (2022). Consumer behavioural variables in relation to green products: a systematic literature review. Brazilian Journal of Marketing, 21(4), 1307-1359. https://doi.org/10.5585/remark.v21i4.20016.
Marques, K.S., Lermen, F.H., Gularte, A.C., de Magalhães, R.F., Danilevicz, Â.M.F., & Echeveste, M.E.S. (2021). Inside of an innovation ecosystem: evidence from the Brazilian wine sector. Australian Journal of Grape and Wine Research, 27(1), 66-80. https://doi.org/10.1111/ajgw.12461
Meyer, N. & Landsberg, J. (2018). What motivates females to start a business? The case of a female entrepreneurship programme in South Africa. Proceedings of the 31st International Business Information Management Association Conference, IBIMA 2018. Innovation Management and Education Excellence through Vision 2020, IBIMA 2018 - Milan, Italy, p. 2271-2281. ISBN (Electronic)9780999855102.
Muñoz, L. G., & Pérez, P. F. (2007). Female entrepreneurship in Spain during the nineteenth and twentieth centuries. The Business History Review, 81(3), 495-515. http://www.jstor.org/stable/25097379
Mukherjee, D., Lim, W. M., Kumar, S., & Donthu, N. (2022). Guidelines for advancing theory and practice through bibliometric research. Journal of Business Research, 148, 101–115. https://doi.org/10.1016/j.jbusres.2022.04.042
OECD. Organisation for Economic Co-operation and Development / European Commission (2021). The Missing Entrepreneurs 2021: Policies for inclusive entrepreneurship and self-employment. OECD Publishing, Paris. https://doi.org/10.1787/71b7a9bb-en.
ONU BRASIL. (2024). Objetivos de Desenvolvimento Sustentável (ODS). Brasília: Organização das Nações Unidas no Brasil, 2024. https://brasil.un.org/pt-br/sdgs. Accessed: 06 August 2025.
Oyebanjo, O.G., & Tengeh, R.K. (2021). Interrogating the challenges and opportunities for entrepreneurs in the Fourth Industrial Revolution: a developing country perspective. World Review of Entrepreneurship, Management and Sustainable Development, 17(6), 883-896. https://doi.org/10.1504/WREMSD.2021.118658
Page, M.J., McKenzie, J.E., Bossuyt, P.M., Boutron, I., Hoffmann, T.C., Mulrow, C.D. et al. (2021). The PRISMA 2020 statement: an updated guideline for reporting systematic reviews. BMJ, 372(71). https://doi.org/10.1136/bmj.n71.
Pospisil, J.Z., & Zavodna, L.S. (2022). An insight to the world of female entrepreneurship: systematic literature review of the phenomenon using the Mckinsey 7S Model. Foundations of Management, 14(1), Warsaw University of Technology, 2022, pp. 51-66. https://doi.org/10.2478/fman-2022-0004
Ras, P.J., & Vermeulen, W.J.V. (2012). Innovative business cases in the South Africa table grape and wine industries: developing the concept of empowerment entrepreneurship. World Review of Entrepreneurship, Management and Sustainable Development, 8(4), 456477. https://doi.org/10.1504/WREMSD.2012.050301
Reavley, M.A., Lituchy, T. & Mcclelland, E. (2005). Exporting success: a two country comparison of women entrepreneurs in international trade. International Journal of Entrepreneurship and Small Business, 2(1), 57-78. https://doi.org/10.1504/IJESB.2005.006070
Rubim de Castro Souza, R., & Drebes Pedron, C. (2025). The benefits of robotics in manufacturing in the era of industry 4.0: a systematic literature review. Future Studies Research Journal: Trends and Strategies [FSRJ],17(1), e900. https://doi.org/10.24023/FutureJournal/2175-5825/2025.v17i1.900
RVI – Revue Vinicole Internationale (2025). Brazilians drinking more and better: the wine market grows 41% in volume over a decade. https://larvi.com/brazilians-drinking-more-and-better-the-wine-market-grows-41-in-volume-over-a-decade/. Accessed 24 January 2026.
Santos, G., Marques, C.S., & Ferreira, J. (2021). The influence of embeddedness on entrepreneurship, innovation and strategy: a gender perspective in the agri-food sector. Sustainability, 13(16), 1-29.
Santos, G., Marques, C.S, & Ratten, V. (2019). Entrepreneurial women’s networks: the case of D’Uva – Portugal wine girls. International Journal of Entrepreneurial Behavior & Research, 25(2), 298-322. https://doi.org/10.1108/IJEBR-10-2017-0418
Sauer, P. C., & Seuring, S. (2023). How to conduct systematic literature reviews in management research: A guide in 6 steps and 14 decisions. Review of Managerial Science, 17(5), 1899-1933.
Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104, 333-339. https://doi.org/10.1016/j.jbusres.2019.07.039
Smachylo, V., Rudachenko, O., Kulinich, O., & Simonov, D. (2025). Ukrainian entrepreneurship in Poland: challenges and opportunities. Academy Review, 1(62), 299-314. https://doi.org/10.32342/3041-2137-2025-1-62-21
Tranfield, D., Denyer, D., & Smart, P. (2003). Towards a methodology for developing evidence informed management knowledge by means of systematic review. British Journal of Management, 14(3), 207-222. https://doi.org/10.1111/1467-8551.00375
Welsh, D.H.B., Memili, E., Kaciak, E., Al Sadoon, A. (2014). Saudi women entrepreneurs: a growing economic segment. Journal of Business Research, 67(5), 758-762, 2014. https://doi.org/10.1016/j.jbusres.2013.11.040
Welsh, D H.B., Kaciak, E., & Shamah, R. (2018). Determinants of women entrepreneurs’ firm performance in a hostile environment. Journal of Business Research, 88, 481-491. https://doi.org/10.1016/j.jbusres.2017.12.015
WIFITALENTS (2025). Wine industry statistics: reports 2025. https://wifitalents.com/wine-industry-statistics/. Accessed 24 January 2026.
Este trabalho está licenciado sob uma licença Creative Commons Attribution-NonCommercial 4.0 International License.
Copyright (c) 2026 CC Attribution-NonCommercial-NoDerivatives 4.0