Integrating Project Portfolio With Business Strategy: Imagineering


  • Cesar Buaes Dal Maso Getúlio Vargas Foundation
  • Wanderlei Marinho da Silva Getúlio Vargas Foundation
  • Pedro Carvalho de Mello Getúlio Vargas Foundation
  • Norman de Paula Arruda Filho Getúlio Vargas Foundation



Strategy. Project Management. Imagineering.


Aligning project management to the strategy of a big company is a difficult job. Through Imagineering (the business department and project management program), The Walt Disney Company has done this alignment in an exemplary way. Using a theoretical investigation, this study analyzed the Imagineering as a reference in strategic management of global projects through Disney´s business portfolio, a global benchmarking and with Malmberg et al. (2010) as a company guide. As the main results of the correlations carried out, it was noted that the Imagineers who work in project teams apply tools and techniques with a strategic vision focused on differentiation, generating value, and mixing imagination with technical capacity. The Blue Sky department and its integrated units make possible the creation and deployment of the attractions, the theme parks, hotels, resorts and the Disney sea cruises, demonstrating in this way, to be a highly effective project management office.


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Author Biographies

Cesar Buaes Dal Maso, Getúlio Vargas Foundation

Educational Development Institute (IDE/FGV)

Wanderlei Marinho da Silva, Getúlio Vargas Foundation

Educational Development Institute (IDE/FGV)

Pedro Carvalho de Mello, Getúlio Vargas Foundation

Educational Development Institute (IDE/FGV)

Norman de Paula Arruda Filho, Getúlio Vargas Foundation

Educational Development Institute (IDE/FGV)


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How to Cite

Dal Maso, C. B., da Silva, W. M., de Mello, P. C., & Arruda Filho, N. de P. (2015). Integrating Project Portfolio With Business Strategy: Imagineering. Future Studies Research Journal: Trends and Strategies, 7(2), 155.