Kobuszewski Volles, Barbara, Marianne Hoeltgebaum, Halissa Odebrecht da Silva, and Navid Ghannad. “The Coo Effect in the International Brand Positioning Strategy”. Future Studies Research Journal: Trends and Strategies 8, no. 3 (December 20, 2016): 200–226. Accessed April 25, 2024. https://www.revistafuture.org/FSRJ/article/view/279.