Kobuszewski Volles, Barbara, Marianne Hoeltgebaum, Halissa Odebrecht da Silva, and Navid Ghannad. 2016. “The Coo Effect in the International Brand Positioning Strategy”. Future Studies Research Journal: Trends and Strategies 8 (3):200-226. https://doi.org/10.24023/FutureJournal/2175-5825/2016.v8i3.279.