KOBUSZEWSKI VOLLES, B.; HOELTGEBAUM, M.; ODEBRECHT DA SILVA, H.; GHANNAD, N. The Coo Effect in the International Brand Positioning Strategy. Future Studies Research Journal: Trends and Strategies, [S. l.], v. 8, n. 3, p. 200–226, 2016. DOI: 10.24023/FutureJournal/2175-5825/2016.v8i3.279. Disponível em: https://www.revistafuture.org/FSRJ/article/view/279. Acesso em: 8 aug. 2022.