TOLEDO, L. A.; MADEIRA, A. B.; SHIRAISHI, G. de F.; GARBER, M. Structure of Marketing Planning: A Reflective Analysis. Future Studies Research Journal: Trends and Strategies, [S. l.], v. 6, n. 2, p. 48–73, 2014. DOI: 10.24023/FutureJournal/2175-5825/2014.v6i2.154. Disponível em: https://www.revistafuture.org/FSRJ/article/view/154. Acesso em: 29 mar. 2024.