TY - JOUR AU - Melo, Pedro AU - Borini, Felipe AU - Monteiro Jr., João AU - Cipolla, José Hamilton PY - 2010/06/09 Y2 - 2024/03/29 TI - ENTREPRENEURIAL STRATEGIES AND USE OF STRATEGIC IMPLEMENTATION MECHANISMS: A SURVEY WITH MICRO AND SMALL ENTREPRENEURS JF - Future Studies Research Journal: Trends and Strategies JA - FSRJ VL - 2 IS - 1 SE - Artigos / Articles DO - 10.24023/FutureJournal/2175-5825/2010.v2i1.22 UR - https://www.revistafuture.org/FSRJ/article/view/22 SP - 137-155 AB - <p class="RF-resumo" style="margin: 0cm 0cm 18pt;"><span style="mso-ansi-language: EN-US;" lang="EN-US"><span style="font-size: small;">The aim of this article is to comprehend the mechanisms of strategic implementation used by entrepreneurs in the processes of establishing new functional strategies (production and marketing) in their companies. A survey with 169 micro and small entrepreneurs was accomplished. The results showed that the relation between the use of strategic process by micro and small entrepreneurs is middling, but the use of implementation mechanisms, in general terms, is low and the correlation when the entrepreneurs strategies are adopted is weak. So, the possibility of justifying the use of these strategies is fragile whilst associated to a stronger holding of the strategic management techniques by the entrepreneurs. </span></span></p> ER -