INTERNATIONALIZATION STRATEGIES OF THE BRAZILIAN MEAT AGRIBUSINESS SECTOR: EXPORTS OR DIRECT INVESTMENT ABROAD?

Authors

  • Eva Stal Universidade Nove de Julho - UNINOVE
  • Vanderlei José Sereia Universidade Nove de Julho - UNINOVE
  • Ricardo Cesso da Silva Universidade Nove de Julho - UNINOVE

DOI:

https://doi.org/10.24023/FutureJournal/2175-5825/2010.v2i2.59

Abstract

The article analyzes the internationalization strategies of the four largest Brazilian companies in the meat (beef, pork and poultry) agribusiness sector, by considering the comparative and competitive advantages of the country and the companies. JBS, Marfrig, Sadia and Perdigão were studied, of which the last two merged in May 2009, forming Brasil Foods. The authors looked into what led these companies to start investing  abroad directly, as from 2005, as a complement to their exports, the preferred strategy for placing products in foreign markets. The research method used was the multiple case study, drawing on primary data (interviews, corporate annual reports, financial statements, press releases and shareholder information) and secondary data (theses, dissertations, academic articles, reports in newspapers and business journals), using bibliographic and documentary research. Everything was analyzed in the light of international business and strategy theories. The results show that exports still predominate and that investing directly abroad was, in principle, a reactive strategy to sanitary barriers against Brazilian products. However, the acquisition of companies in restriction-free countries has increased as part of a forward-looking strategy for gaining access to new markets and strengthening brands.

 

Key-words: Agribusiness. Internationalization. Strategy.

 

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Author Biographies

Eva Stal, Universidade Nove de Julho - UNINOVE

Post-doctoral degree in Management, University of South California

Researcher at the Center of Politics and Technology Management

Vanderlei José Sereia, Universidade Nove de Julho - UNINOVE

Master’s degree in Economics, University of Brasília

Professor, Universidade Nove de Julho 

Ricardo Cesso da Silva, Universidade Nove de Julho - UNINOVE

Management specialist, FGV-SP

Professor, Faculdades Integradas Paulista

Published

2010-12-07

How to Cite

Stal, E., Sereia, V. J., & Silva, R. C. da. (2010). INTERNATIONALIZATION STRATEGIES OF THE BRAZILIAN MEAT AGRIBUSINESS SECTOR: EXPORTS OR DIRECT INVESTMENT ABROAD?. Future Studies Research Journal: Trends and Strategies, 2(2), 132–161. https://doi.org/10.24023/FutureJournal/2175-5825/2010.v2i2.59